There are many small businesses out there in the world,
from baking to fixing things. But in this short paper I'll talk about
one small business that is achievable. Lawn mowing.
I have already started a quasi lawn mowing business, but
there are a few things that could make it even more successful and I
want to share my ideas with you.
First you need to have a mower that works. Once you have
that, create a name (i.e. A/M Lawncare etc.) To start just hand write
a flier with your options on it and then copy it in a copier. Make
sure it includes either your phone number or e-mail address.
Second you need to come up with those options that will
be available to potential customers. A few examples are:
Mowing (obviously)
Edging
Leaf Removal
Seeding
Weeding (pull weeds in their garden)
Aeration
Snow Removal and
Shrub Trimming
Now this might seem like a lot of work for you but
remember, you can only do what you have available. So, for example,
if you wrote down that you can remove snow but you don't have a snow
blower that won't go to well for someone who wants snow removed. It
wouldn't be good for your reputation at all. So I say all that to
say, go down the list of possible options and by process of
elimination, eliminate the things you can't do.
Third go around your neighborhood and tape the fliers to
people's mailboxes. And what I like to do is for the people you know
need someone to mow their lawn. Go up to their door with a flier and
tell them about it. It creates a relationship between you and the
customer. That way they are more likely to remember you over the
bigger lawn care businesses.
Fourth BE ON TIME. Being on time is 80% of the the job
the other 20% is hard work. But being at your customers house the day
you said you would be there is KEY! It is especially important for
the first few months. It leaves a good first impression and you only
get one!
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